Selected work / Education / Program positioning

MIU — Computer Professionals Program

Academic program marketing and positioning

A dedicated pathway for the Computer Professionals program

Program positioning and recruitment messaging designed around the international student experience.

MIU Computer Professionals Program homepage with student programming workshop photograph — Original client-program screenshot

The work behind the work

Challenge

Communicate a specialist academic program to a geographically diverse audience and make its value, requirements and admissions journey easier to understand.

Our Work

Program marketing strategy, positioning and recruitment-oriented online communications associated with the MIU Computer Science initiative.

How we approached it

Clarify the program story, present student experiences and support audiences through a purposeful online admissions journey.

Results

The resulting program experience presents a clear career proposition, eligibility guidance and practical next steps. The original screenshots show the homepage, qualification interaction and career information as distinct parts of that journey.

Explore the Master’s in Software Development launch ↗

The actual work / Project gallery

One program. Multiple digital journeys.

From the program proposition to qualification and career information, these images show distinct touchpoints rather than repeating a single hero graphic.

Computer Professionals program website with navy background and student photography — **The Computer Professionals program homepage**A program-specific homepage with direct eligibility and webinar actions. View full screenshot ↗

Screenshot of an interactive qualification assessment for an MIU computer science program — **Qualification interaction**A more conversational way for prospective applicants to find their next step. View full screenshot ↗

Computer Professionals full-page screenshot including industry experience and salary context — **Detailed career information**A longer editorial sequence presenting practical outcomes. View full screenshot ↗

Historical website screenshots. The Computer Professionals and Master’s in Software Development programs closed in 2026. The admissions and program information shown reflects the time of capture.

Similar challenge?

Your next project starts with clarity.

Talk with us about the audience, the opportunity and the right digital response.

Discuss your project ↗