MIU — Master’s in Software Development
An independent academic program identity and digital recruitment launch
← All selected workMarketing strategy, branding and digital campaigns supporting the launch of a new Master’s in Software Development program. Result reported by Simon Davies.
Challenge
Present a Master’s in Software Development offering as a distinct program, make its suitability for career-changing applicants understandable, and provide a direct path to the admissions journey.
Our Work
Marketing strategy, branding, career-focused messaging, social media and paid advertising supporting the launch of a new Master’s in Software Development program. The supplied original screenshots document its distinct identity and admissions journey.
How we approached it
Lead with the career outcome, explain degree eligibility and training, and make the next action clear. The historical design uses academic affiliation, student imagery and a structured presentation of program benefits.
Results
$5M in first-year revenues, reported by Simon Davies.
A distinct identity and recruitment website for the Master’s in Software Development program, presenting its career-change proposition, program stages and admissions pathway.
Explore the Computer Professionals project ↗
Original archived work
These historical views document the program website at the time of the project. The Master’s in Software Development program closed in 2026.
A distinct master’s program identity
Two original screenshots document the Software Development program, its audience positioning and the structure of its launch website.
Historical website screenshots. The Computer Professionals and Master’s in Software Development programs closed in 2026. The admissions and program information shown reflects the time of capture.
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